He beat back competition from more established global celebrities such as Jay-Z, Drake, DJ Khaled and Kendrick Lamar.Īt the same MOBO Awards, Davido, another Nigerian artist, took home the Best African Act award for “If,” one of his hit songs-a love-themed ballad with a blend of Nigerian rhythms and R & B. Last November, Wizkid won the Best International Act category at the 2017 MOBO (Music of Black Origin) Awards held in London, the first for an Africa-based artist.
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Just like the country’s movie industry, Nollywood, Nigerian music is drawing interest from beyond the borders, showcasing the vitality of a creative industry that the government is now depending on, among other sectors, to diversify the economy and foster development. It reflects the greater reach of a new generation of Nigerian artists. Adetiran, hearing “Ma Lo” on a Belgian radio station not known to cater to African communities confirms that music from Naija (as Nigerians fondly refer to their country), is going places. They are visiting Belgium as part of a tour of European countries and their cultural landmarks.Ī week earlier, barely two months after its release, the eye-popping video of the song had been viewed on YouTube more than 10 million times-and counting.įor Mr. The song, currently a hit in Nigeria and across Africa, awakens thoughts of home they cannot stop smiling at the pleasant surprise. Nigerians Olalekan Adetiran and Adaobi Okereke, enjoying a kebab dinner, are startled when the radio begins playing the unmistakable “Ma Lo”-a catchy, midtempo and bass-laden song by popular Nigerian artistes Tiwa Savage and Wizkid. Inside a small restaurant, a mix of the latest American pop and rap-clearly enjoyed by diners-is playing on a radio. It is a cold evening in Antwerp, Belgium’s second-largest city, famous for diamonds, beer, art and high-end fashion.
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